Current mood:	shocked
Current music:	Apples in Stereo - Dots 1-2-3

From the company that branded our country...
I was drinking with some of my buddies at the Pembina Hotel, (Pemby to the locals), here in Winnipeg last night when the Moslon Canadian bus showed up. The Canadian Crew told me I could help them make a commercial on the bus. I thought this situation was pretty funny, so I decided to check it out.

When I first got on the bus they gave me some beer and donuts. I was then ushered to the back of the bus to listen to a collection of CDs at their CD listening centre. After a few minutes, I was brought back to the front of the bus where they tried to encourage me to make an, "I'm drunk... I am Canadian... drink Canadian... rah rah rah" speech to a webcam.

The reason I am writing this letter is because of what happened next:

We returned to the confines of the Pemby and one of the "Molson Girls" went around the bar with a handheld computer and gathered people's names, drivers license numbers and email addresses. I questioned her about this and she said it was for a prize. I asked her what the information was going to be used for and why they were collecting driver's license numbers and not phone numbers... "it's for a prize", she told me.

I found this all to be very interesting and just a little bit scary. Have people become numb to this kind of market research? No one seemed to have a problem giving this information out. Why would Molson want the license numbers? I guess they can get age, sex, address and phone number info from it... but what else?

I am a target market.
I am a drivers license number.
I am Canadian.